Challenge:
There were several changes that they felt were critical for the
new web site; the color
scheme, logo and images did not reflect the vison, quality and
aestetic sense that founders Greg Gloor and Larry Spinks wanted
users to experience. Reflecting on thier wood building techniques
I decided to use that as the base emplate for all the pages. I also
created a
web version of thier logo, since the one they have doesn't translate
well at lower resolution. I formatted the images so that they would
be the best clarity without long load times. I also spent some time
teaching the person who would be managing the site how to use Dreamweaver
and Photoshop. From all accounts the new site, which has been up
since 2002, has been a great success for Hardwood Artisans and they
have now gained a broader customer base which reaches as far as
California
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